web presence n
the collective existence online of a company or individual. This can be made up of a website, blog, social media and published documents to name a few.
4 reasons why your web presence is important
1. Your website is a 24 hour display of your brand that potentially reaches further than any other medium.
2. Research shows 3 out of 4 people use search engines
to find local businesses
3.
It is now the fastest, cheapest way to mass market
a product or service
4.
Social media allows you to engage with your customers and understand them quickly & non-invasively
Some ideas on how to optimise your online presence:
Website
- Is it up to date and current? Do you regularly add new content.
- Is it clear and easy to navigate with relevant information & easy to access contact points?
- Does it have an interactive element for customers to engage with such as a blog, articles or resources?
Social Media
- People look to social media to validate a company – Facebook, Twitter, LinkedIn, Google+ & YouTube are all valuable resources for this.
- The longer you’ve been there with regular updating and constant communication with your followers – the more reliable you will appear
- Local directories – allow new customers to access happy reviews & referrals – it’s the new ‘word of mouth’
Other
- e-newsletters – engage your customers with your business on an ongoing basis
- Publishing e-articles or tutorials on relevant topics drives traffic to your site which can both improve your google ranking as well as establish you as an expert in your industry
To download the e-flyer of this article please click here.
By Angie Burgess
