Corporate Identity n
Elements that make up the visual identity of your company’s marketing materials such as; logo, type style, colour, graphic language, images and tone of voice.
5 reasons why corporate identity is important for ALL businesses
1. It communicates the personality of your company – who you are, what you stand for and
how you go about your business.
2. Builds trust – The consistent appearance of marketing
materials gives the sense of a well established and
respectable business
3. People remember things they see again and again– repetition
and consistency will mean better recall
of your business
4. Gives a sense of reliability – Investing in your company’s corporate identity tells your customers you intend
to
stick around
5. Attracts more customers – people will always gravitate toward a well polished professional looking company
who take pride in their appearance
Your marketing is often the first point of contact a potential customer will have with your business
and is often the driving factor to contact you – it is important you put your best representation forward at all times.
Quick test?
Gather all your marketing materials together and run through the checklist below:
- What messages is your business communicating across these materials: Is it clear what your business does and how it goes about doing it?
- Who are you communicating to? Do you have representation in all the areas they would be likely to look?
- Does ALL my collateral have a professional look & feel?
– Is it consistent? Concise? Well presented?
- How do my communications stand out from the crowd of competitors?
- Would I trust this business if I was a new customer?
If you were unsure at any of these points now might be a good time to contact a graphic designer to help get your corporate identity back on track.
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By Angie Burgess
